The Internet and ecommerce in particular, continues to dominate the business agenda. We present a compelling seminar covering the essential elements of trading online, armed with the latest market data, workbooks and presentation content. The seminar covers Practical Tips for Successful Online Trading and is aimed at retailers who are still considering selling online, as well as those who already do so. A series of short energy-packed briefings which look at key aspects of making the internet a successful trading place for business.

Delivered in retail friendly language with no technical jargon, the seminar provides the key facts to business owners and gives them the knowledge to make their own informed decisions about trading online.

Delegates will learn the principles that make any online business successful. They will be shown the importance of research and planning, keeping the website within the law and the skills needed to maintain and develop profitable retail sales on the web. The seminars look at the concept of multi-channel retailing, where multiple routes to market using both online and offline marketing activities which are dependent upon each other.

Delegates will leave this event with a clear understanding of online trading opportunities that exist for their retail business and the steps that you should take to establish their own profitable ecommerce website.

The "Successful..." series of seminars have been held at national events each year since 2008 and are still proving the need for quality advice delivered in an easy to understand and compelling format. More seminars are scheduled for Autumn 2011 into Spring 2012  these will continue to build on this method and are updated to take account of the significant changes that are happening in retail and world trade.

Not able to get to an event? get our daily ecommerce tip at Http//:www.twitter.com/sitemakers

John Ryan – Stores Editor Retail week, said of the NEC Spring Fair series of seminars: "Nick and Ray presented an engaging 'how-to' guide to making the most of the web  as a selling vehicle.  If you don’t know where to start, the chances are that you will have a good idea by the end of their session."

Stephanie Parker – Director ITE-MODA  commented “Thanks so much for helping make MODA seminar programme such as success this season.”